A Crowdfunding is where loans or donations are raised for a project or a business by asking for contributions from a large number people via an online platform. Also known as Peer2Peer lending, where the 'crowd' (general public) contributes via an online platform to a campaign request for money either in the form of loans/donations/rewards/pre-sales. campaign that allows the public/crowd to donate to a campaign in expectation of a social return and a small gift item, but no The money that an investor achieves from an investment. It is usually expressed as a % of the total amount invested over a period of time. It can also be called 'Rate of Return'. The monetary surplus generated by an organisation on an investment. It may be expressed as "not" (i.e. after deducting all expenses from the gross income generated by the investment) or "gross"..